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Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. …

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Good web design has visual weight, is optimized for various devices, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to “naturally attract” a visitor’s attention. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. …

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